· SOCIAL MEDIA · CONTENT + COMMUNITY ·
Social media that people actually stop for.
We build the voice, write the captions, film the reels, and reply to the DMs. Your accounts start feeling like a real business is behind them, not a scheduling tool.
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@dedote.studio Behind the showroom this week.
· HOW WE HANDLE YOUR SOCIAL ·
How we handle your social
We run social media for UAE brands across Instagram, TikTok, LinkedIn and YouTube. That means the whole thing. Content strategy, monthly shoot planning, captions, reels, community replies, and the paid layer when you want to boost something that is already working.
Every account we manage gets a real content calendar, a real posting rhythm, and real replies to the people who comment or DM. No auto-DM bots. No stock template posts. Your feed should feel like your business has a personality, because it does.
Most UAE brand pages look busy but say nothing.
A grid full of generic graphics, stock photos with a logo slapped in the corner, and captions that read like a corporate press release. Engagement is under one percent. The comment section is a ghost town. The DM inbox is empty.
The problem is not the algorithm. The problem is that the content does not have a human voice. Nobody follows a brand to read flyers. They follow because of perspective, behind the scenes access, and content that actually helps or entertains.
An Al Barsha salon we started working with in April 2026 was posting four times a week to a flat 2,200 followers for fourteen months. Same team, same rhythm, mostly product close-ups and hair-transformation photos that never got saved. We scrapped the flyer graphics, put the real stylists on camera, and started replying to every DM within twenty minutes during salon hours. Six months in they are at 14,300 followers and their WhatsApp booking inbox stays full. Their manager tracks around AED 30K a month in bookings directly to Instagram content.
Visit us today for all your hair styling needs. Professional services available. #dubaisalon #hair
· WHAT WE POST FOR YOU ·
Every part of your content, handled by one team.
Content & Strategy
We plan a month at a time. Themes, hooks, campaign moments, launches. Approved by you before anything gets produced. No last-minute panic posts.
TYPICAL CADENCE · 20 POSTS + 8 REELS · MONTH
Reels & Short Video
Weekly reels shot at your location or ours. Talking-head, product walkthrough, behind-the-scenes, before-and-after. Edited in your voice, captioned in English and Arabic when you want both.
AVG RETENTION · 42% · UAE VERTICAL AVG
Community Management
We reply to DMs, comments, tags and mentions during Dubai business hours. Real people, in English or Arabic. When it turns into a real enquiry we hand it to your sales team with full context.
AVG FIRST REPLY · UNDER 22 MIN · BUSINESS HOURS
Paid Social Boosting
We boost the posts that are already earning reach organically. Small, targeted paid layer on top of what is working. Not a separate ad account, not a separate strategy. Amplification.
AVG BOOST · AED 400 · REACHES 8-15K
· HOW WE WORK ·
From voice to first post in 21 days.
Voice & Style
One-hour call with your team. We listen to how you talk about your business, look at your five best-performing posts of the last year, and lock a written voice guide you can point any future writer at.
Content Plan
A four-week rolling content calendar. Themes, formats, campaign moments, launches, cultural dates that matter for the UAE market. You approve it before anything gets shot.
Shoot & Produce
First shoot day at your location or ours. Reels, still photography, behind-the-scenes footage. First batch of posts drafted for your approval by end of week.
Post, Reply, Iterate
Daily posting on the calendar. Real replies in your DMs. Monthly review with what worked, what did not, and what we are trying next month.
· THE PART WE THINK MATTERS MOST ·
Community is where the money actually lives.
Everyone talks about follower counts. The number that actually predicts revenue is how many of your DMs turn into a real conversation. If someone messages your Instagram and gets a canned reply eleven hours later, you lost them.
We handle the reply layer as part of every account we manage. WhatsApp, Instagram DMs, Facebook Messenger, TikTok DMs, LinkedIn inbox. Real replies from a real person, in English or Arabic, during Dubai business hours. When it turns into a serious enquiry, we hand it off to your sales team with the full context of the conversation.
The reels bring people in. The DMs are where the sale happens.
· WHAT UAE CLIENTS SAY ·
Real reviews from brands we run social for.
· COMMON QUESTIONS ·
Social questions UAE brands ask us
For most UAE brands, 12 to 20 posts and 4 to 8 reels a month is the right rhythm. More than that and quality drops. Less than that and the algorithm forgets you.
· LET'S TALK ·
Let's build your voice together.
Send us your current handles and we will spend 45 minutes walking through what is working, what your competitors are doing better, and what we would post next week if it was our account. No slides, no pitch deck, just your feed on a screen with our team looking at it.
· 45-MIN CALL · YOUR ACCOUNTS · REAL RECOMMENDATIONS ·
Written by the Dedote Social Team · Meta Business Partner · Last updated 2026-09-02