Three friends. One team. Years in the making.
We are three friends who arrived in Dubai in three different years and share the same passion for this work. Dedote is what we built when we finally started for ourselves. Around thirty people today across Dubai and our UK office.
Friendship first. Company second.
Afsal arrived in Dubai in 2009. Nidhin in 2011. Deepak in 2013. Three of us, from the same part of the world, all landing in the same city at different points in the same decade. What connected us was not small talk. From the beginning of the friendship, our conversations drifted straight to work. Which project we were on, which client had a strange problem, which technology would reshape which industry next.
That was the shape of the friendship for years. Long conversations about the field we were all deep in. Honest opinions when someone hit a hard problem. Shared passion for building things properly, delivering things properly, and staying around after delivery.
Eventually the question came up naturally. If the three of us already shared this much passion for the work and this much trust in each other, why not build something together from the ground up, with our own name on it? In 2022 we finally rented a small space of our own, hired two people, and started Dedote. The plan was straightforward. Do the whole job for a client, in-house rather than outsourced, and stay around long after launch.
A few years later there are around thirty of us across marketing, web, hosting, email, video and IT. In late 2024 we launched Zyri (zyri.ai), our own AI CRM built to solve the daily friction our clients kept telling us about. In 2025 we opened a UK office in Leatherhead and started operations there. Same three friends signing off on every direction. Same team standard, whether the client sits in Dubai, London, or anywhere between.
The three people you will actually work with.
The three of us signing off on every project.
Three friends, one shared office in Dubai, one shared client folder. When you email us, one of us reads it.
Three things we believe, not slogans.
Do the whole job.
We keep every service in-house. Outsourcing is where corners quietly get cut. Every service line runs with our own team. Not stitched together across freelancers who never met.
Stay around after the invoice.
Most agency work fails not at launch but at month six, when the vendor stopped answering emails. Every Dedote project has annual maintenance built in, not sold as an upsell. The relationship starts at launch, it does not end there.
Recommend the honest answer.
If Google Ads is the wrong first move for your business, we say so. If your current site is fine and does not need rebuilding, we tell you. If a cheaper vendor could do what you need, we send you their way. We would rather lose the pitch than sell the wrong solution.
From two chairs to thirty.
2022
Founded
Two staff. One small office in Dubai. Three friends signing every proposal by hand.
2023
First AMC clients
Grew to eight staff. Locked in our first annual maintenance retainers with UAE businesses.
2024
Full stack + Zyri launched
Expanded to twenty staff. Added video production and dedicated IT support. Launched Zyri (zyri.ai), our own AI CRM.
2025
UK office live
Opened operations in Leatherhead. First UK and European clients onboarded.
2026
~30 staff
Where we are now. Same three friends still signing off on every direction.
Every one of those chairs still reports into the same three friends.
Dubai first. UK growing.
Al Moosa Tower 2, Sheikh Zayed Road, Trade Centre 1, Dubai.
Where the whole story started in 2022.
18 Copperfield Court, Leatherhead, KT22 7LD, United Kingdom.
New chapter, same team standard, serving UK and European clients.
Wherever you contact us from, the same three of us are on the other side of the message.
· WHAT UAE CLIENTS SAY ·
Real reviews from the businesses we work with.
Say hello. Our team is here to help.
Send us a note about what you are working on, or just call to say hi. We are usually 15 minutes away from a reply during Dubai business hours. If you prefer WhatsApp or email, both work too.
Written by the founding team · Nidhin, Deepak, Afsal · Dubai, since 2022 · Last updated 2026-09-04