· GOOGLE ADS · CERTIFIED PARTNER ·
Google Ads & PPC Agency in Dubai
We run search, display and shopping campaigns that lower cost-per-lead and stop wasting your Google Ads budget on the wrong clicks.
· WHAT WE ACTUALLY DO ·
What we actually do
We run Google Ads for UAE businesses. Search, shopping, display, YouTube, and Performance Max. When we take over an account, the first thing we do is find where your money is leaking, then we rebuild the structure so Google's algorithm starts working for you instead of against you.
Most of the accounts we inherit are over-spending on broad keywords and under-tracking conversions. Once that is fixed, we usually see cost-per-lead drop 30 to 55% by the third billing cycle. Every week you get a plain-English report covering what we spent, what we changed, and what came back as an enquiry.
· HERE'S WHAT WE KEEP SEEING ·
Most Dubai accounts we open are quietly bleeding money.
Same pattern almost every time. The account was set up by someone who did not know the UAE market. Often an offshore agency that never asked which neighbourhoods you actually serve, or a template freelancer who left location targeting on "UAE and surrounding regions", which quietly serves your ad to people in Saudi Arabia and Oman. Add broad-match keywords eating budget on searches that will never convert, plus tracking that is either broken or measuring a page view instead of the actual enquiry, and you get an account that looks busy in the dashboard while producing very few real leads.
A Business Bay interior design firm we started working with in March 2026 was paying AED 62 per lead when we opened the account. Same monthly budget, tightened targeting to the emirates where their projects actually happen, added a proper negative-keyword list, fixed the conversion tracking so showroom bookings were being counted properly. By week six the cost per lead was AED 27. Same product, same market, same spend. The account finally worked the way it was built to.
· CAMPAIGN TYPES ·
What we run for UAE businesses
Hover a card to see how the ad appears live
· HOW WE WORK ·
From audit to first optimised campaign in 14 days
Free audit
Read-only access to your Google Ads and GA4 accounts. We identify wasted spend, tracking gaps, and quick wins. You get a written report, yours to keep whether you hire us or not.
Account restructure
Rebuild campaign structure, clean out low-intent keywords, add negative keyword lists, fix location targeting for UAE-only reach, install correct conversion tracking (call, form, WhatsApp, purchase).
Launch & test
New ad copy live, 3-4 ad variants per group for testing, bid strategy set to align with your actual profit margins, not just 'maximise clicks'.
Weekly optimisation
Weekly bid adjustments, search-term reviews, new keyword additions, negative additions, landing-page suggestions where the ad is winning but the page is not converting.
· THE THING NO ONE TALKS ABOUT ·
Conversion tracking is where 80% of accounts fail.
If Google Ads does not know which clicks turn into leads, it cannot optimise. Half the Dubai accounts we audit either track the wrong action (a page view instead of a form submission) or track nothing at all. That means Google is optimising blind, sending your budget wherever it produces the most clicks, not the most business.
We set up proper conversion tracking through Google Tag Manager: form submissions, WhatsApp clicks, phone calls (with call duration filtering), quote requests, and where possible, actual purchase values sent from your CRM or ecommerce backend. Once Google knows what a real lead looks like for your business, its algorithm starts working for you instead of against you.
· THE PART NO ONE SHOWS YOU ·
Every account we run gets a full tracking setup as standard. We build it in Google Tag Manager, connect it to your CRM or booking tool, document what is measured and where, and hand you the file. You always know exactly what Google is optimising for.
· WHAT UAE CLIENTS SAY ·
Verified reviews from businesses across the UAE.
· COMMON QUESTIONS ·
PPC questions UAE businesses ask us
For most UAE service businesses, we recommend starting at AED 5,000-10,000/month. Ecommerce usually needs AED 15,000+ to gather enough conversion data for Google's algorithm to optimise. Anything below AED 3,000 is often too little for the algorithm to learn from.
· LET'S TALK ·
Let's look at your account together.
Send us the login and we'll walk through it with you on a call. What's working, what isn't, and what we'd change first. No slides, no pitch deck, just your account on a screen with our team looking at it.
· 45-MIN CALL · YOUR ACCOUNT · REAL RECOMMENDATIONS ·
Written by the Dedote Ads Team · Google Ads Certified · Last updated 2026-09-02